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Balmain is a luxurious French label founded by designer Pierre Balmain in Paris in 1945. Today, the brand offers a wide array of products, including clothing, shoes, and accessories for both men and women. Additionally, Balmain also offers timepieces and other complementary items. Artistic Director Olivier Rousteing, who took on the role in 2011, has infused the brand with a mix of traditional French elements and a modern, glamorous aesthetic. He incorporates intricate decorative details and elaborate embroideries to create unique and lavish outfits. Balmain is well-known for its elegant shapes combined with expressive decorations. The brand is most famous for its heraldic design featured on gold and silver buttons. Moreover, Balmain uses raised embroidery, decorative patterns, fringes, rhinestones, playful prints, as well as geometric, floral, and abstract designs to embellish its products. In terms of materials, Balmain integrates a variety of fabrics and leathers into its designs. Their collections include soft leather, textured velvet, delicate suede, luxurious cashmere, lightweight cotton, and stretch denim, allowing the brand to achieve diverse textures and add captivating details to their clothing.