Premiata

Premiata Original Footwear

Premiata original is Italian luxury footwear and clothing, known worldwide for combining traditional craftsmanship with avant-garde design. The brand has built a reputation for flawless construction, a signature look, and a high level of comfort: production uses top-grade natural leather, first-class nubuck, premium textiles, and modern synthetic materials that deliver durability and lightness while worn. The company operates in the luxury casual segment, where the fit and ergonomics of the last get particular attention — every model goes through multi-stage checks and durability testing, making the footwear comfortable both for everyday tasks and an active lifestyle.

The DNA of the Premiata Brand

At the brand's core is a philosophy of reinvented classics: recognizable shapes are reimagined through bold proportions, unexpected material combinations, and artistic details that set the pieces apart from anything comparable. A few traits define the brand's recognizable character:

• traditional hand-sewing techniques sit alongside modern solutions — laser-treated leather, 3D sole modeling, and next-generation cushioning inserts;
• the signature sole with contrasting graphics and a logo is the brand's recognizable signature, and the tread pattern is more than decorative — it also provides reliable grip;
• the brand feels equally at home in streetwear, smart casual, and business wardrobes;
• every pair is built on an anatomical last, foot cushioning, and thoughtful ventilation, keeping even slim silhouettes comfortable during extended wear;
• the sneakers pair easily with jeans, trousers, and sport-chic dresses, while the leather boots suit both city and business looks.

No two pairs from the brand are identical down to the smallest detail: even models sharing the same shape and color differ slightly in leather tone, material texture, or sole pattern. This footwear is chosen by people for whom contemporary design matters just as much as the reliability of the investment — those ready to put money into pieces built to last.

A History Spanning a Century

The brand was born in Italy's Marche region — one of the country's historic centers of shoemaking — where the Mazzazzo family opened a small hand-sewing workshop in the commune of Monsano. From the start, the focus was on durability, strength, and a perfect fit, with local residents and members of the military as the first customers.

By the mid-20th century, production had moved beyond the local market. 1991 proved a turning point, when Graziano Mazzuani took the helm and set a new direction — combining traditional craft with urban design. In the 1990s the brand entered the international market and appeared in boutiques across Europe, Asia, and the US, and it was then that its signature details took hold: original sole prints, unusual textures, and bold color choices.

In the 2000s the brand strengthened its position in the luxury streetwear segment through collaborations with world designers and the introduction of ultra-light soles and technical membranes. In the 2010s new materials, including recycled fabrics, entered production, while the share of handwork stayed high, and collaborations with artists and design studios turned the footwear into a standalone art object. Today the brand is present in more than 40 countries, and every new collection blends years of tradition with current trends.

Premiata Original Collections at Domino

The brand's catalog at Domino brings together styles that reflect both the brand's philosophy and current fashion directions:

• vintage models — an iconic design with signature sole graphics and a mix of leather, suede, and textile, great for the city and for travel;
• sport models — premium materials, a reliable sole, and a contemporary silhouette for walking and active leisure;
• classic models — a restrained alternative to traditional footwear, suited to business dress codes and smart casual.

Every pair at the Domino online store comes with a certificate of authenticity, guaranteeing the item's origin and quality. You can buy Premiata in Almaty right now — if you're looking for a piece built for years rather than a season, the brand's catalog at Domino is a solid investment in style and comfort.